Shopping for Intimates and Lingerie in London

Versatility is key for lingerie. Whether you’re buying something for yourself or to feel sexy in front of someone else, wear what makes you comfortable. Whether it’s a bralette, a push-up bra, or themed graphic nighty, there are plenty of options on the market for every lady today in a range of hues (mainly pink and red this month).

lingerieThe younger fashion market is currently swooning over sugary pink and pale pink to feel girly and cute. Forever 21 have a range of heart and lip print themed bras and underwear that you can mix and match. ASOS also have a lot of sheer sugary pink options that are both cute and sexy. For something more year-round, Boohoo have some pink shorts with lace trim that can be worn for season-less comfort. Boohoo also has more heart motif pajama looks if you’re more into graphic prints.

Wine red lingerie are very popular but caters to a more sophisticated and racy type of woman. This is more of a night-time colour than every day option. Victoria’s Secret is always a popular shop for a range of underwear and has a variety of wine-red options from halter bralettes to full body lace bodycons. Urban Outfitters also has some shades of deep red in non-padded lace bras for all day comfort and effortless sexiness.

Vibrant red is starting to emerge as an all-year colour and brands are starting to tailor lingerie to this. Bras are moving towards velvet and cottons as they’re becoming more trend-less and year-round.

To get your best vibrant red cheap thrills (pun intended) head over to Primark, ASOS, &Other Stories and New Look. For bright red lingerie at a more premium price tag, head over to Fenwick, Victoria’s Secret and Agent Provocateur.

lingerieIf you’re looking for something a little more conservative, try the night slip dress. Babydoll silhouettes and longer-length slips are versatile and comfortable and are popular for a range of ages and styles from a soft silk to lace to cotton. There are a variety of options in Selfridges and online at ASOS and in different lengths to suit different needs and desires.

For more trend-based bras and bralettes, head over to Urban Outfitters and Topshop to find motif covered options. Floral and heart based motifs cover sheer and soft bralettes with no under wiring or padding for the most natural and suggestive look, only covering what needs to be temporarily covered…  To stay trend-based but more casual and cool, these stores also offer graphic motif tees that can be worn as pajamas.

Intimates are personal so don’t wear something that you aren’t comfortable with. Know yourself and what you feel best in and there will always be something in London tailored to your needs.

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